Chatbots such as Chat GPT and Gemini have invaded our lives, as have the SEO copywriters that can be found on the web. Boosting your visibility by putting a referenced text online in just a few minutes is the dream of every entrepreneur who wants to see their audience grow, their website better referenced by search engines and their sales take off. It’s a great promise, and everyone has jumped on board, believing in the miracle of AI to reinvent SEO content creation! For a showcase site, artificial intelligence is perfect, but to create unique, relevant web content that will captivate your audience while seducing the Google robot, wouldn’t it simply be another time-saving tool if used wisely?
SEO copywriting is above all an attempt to seduce your audience into finding relevant, up-to-date information. If this is the case, the reader will want to read your web content to the end and browse your website to get to know you better. First challenge reached: you’re on the verge of transforming your visitors into customers! It’s important to remember that the visitor’s experience of your website is the key to success! And to achieve this, SEO copywriting is a real asset! Choosing the right keywords, headings and subheadings that set out the problem and paragraphs that respond to it by revealing the most up-to-date information on the subject are the key to a text that the reader will want to go all the way through to the end.
The second challenge in creating SEO content is to win over the search engine. If your website is attractive to your visitors, the search engine will reward you! However, for it to be deemed attractive by the Google robot, you will need to publish unique web content and verified information, without omitting to go for a resolutely personal tone to engage the reader right to the end. Obviously, your keywords, like the information in your text, need to be well chosen. A good SEO strategy is ideal for defining the priority keywords and secondary keywords that will make your text well-referenced, for this to work out, there’s nothing like a bit of thought! ‘What answers is the reader looking for? This is the key question to ask yourself if you want your SEO copywriting project to prevail!
Artificial intelligence is a simple tool to use, furthermore… It’s child’s play! For your SEO copywriting project, here’s what chat GPT and other chatbots can do for you:
Did you know that the choice of keywords is essential for boosting the natural referencing of your SEO content creation? They need to be well placed in your text and spaced out intelligently so that the reader is not put off by the accumulation of overwhelming text, line after line, a combination of priority and secondary keywords (known as keyword stuffing). However, it is also interesting to position yourself on keywords that are different from anything else on the web, in order to reach a new target.
Your web content needs to be structured by eye-pleasing paragraphs to ensure your visitors have the best possible user experience. AI can also help you find paragraph headings for your SEO content creation. Better than that, it can even write your text in just a few minutes! A dream come true! And all this because chatbots gather and synthesise all the content already on the web at lightning speed! No more spelling mistakes or syntax errors, no more lack of inspiration and no more endless searching! If we stick to these facts, AI is a miracle because it can do better and faster than any SEO copywriter, but does this technique guarantee success in developing your brand? And what value do these writings have if everyone is producing them via chatbots? Will all this be unseen by the search engine?
As explained above, the ease with which artificial intelligence can be used and its unmatched speed in producing vast amounts of text are very appealing. And if AI can also tell us which keywords to choose and incorporate them into our SEO copywriting, why not? Well, quite simply because it would be too easy! While this technique may appeal to your audience, it may not please the search engines. And do you know why? Quite simply because your SEO content creation won’t bring anything new to the web’s universe!
For this to really sink in, let’s take a look at how AI works… Imagine this technology as a brain with access to all the diverse and varied information on the web. It retrieves this web content, synthesises it according to your prompt and creates a text.. outstanding, but the miracle of artificial intelligence ends there, because it does nothing more, adds nothing new and is solely based on all the texts on the web to draw on the information, the text structure, the writing style and the tone to adopt. The verdict is in: your AI-generated SEO copy looks just like all the other web content addressing the same problem.
To find out whether web content has been written by hand or generated by a chatbot, several AI detection tools are available free of charge. If your text has been written by AI, it will be 100% recognised as such by verification tools such as Zero GPT. And search engines don’t like that at all, preferring to value web content recognised as having been written by a human! And to convince you of this, you might as well try out this marvellous checking tool for yourself! Type Zero GPT in your search bar and put the text you’re reading through the test! It’s also fun to find out which web content is created entirely by artificial intelligence, so you can get a better idea of the flaws in your competitor’s SEO strategy! So it’s hard to fool Google, even if AI ‘humanisers’ do exist… However, they are far from a perfect response to user demand, since it is essential to partially rewrite the text to correct recurring syntax errors. However, by correcting these errors, your SEO copywriting will once again come close to AI-generated text… It’s a case of the snake biting its own tail, giving AI detectors and humanisers a bright future… and, above all, a bright future for SEO copywriters!
