The Internet has become the place where companies wage a merciless battle to win over their audience. And today, there’s no way of doing without motion design! Dynamic and aligned with contemporary trends, these short explanatory videos will enable you to communicate your values, as well as presenting your company’s goods and services. Popular on social networks and a great way of bringing your website to life, motion design videos are not free! They allow you to make an impact on your audience, imprint a strong message on people’s minds and reveal your company’s identity. For successful communication, aiming for this video animation technique is beyond what is recommended to raise your brand to the level of the greatest!
If you want your website to rank well, you’ll already be familiar with SEO copywriting, which is the key to winning over both web users and search engines. Issues? carefully chosen sub-headings, well-articulated paragraphs, a choice of keywords and photos to illustrate your points – this is the magic formula for successful SEO content. By feeding your website with blog articles, web copywriting propels your company to the expert’s rank! But did you know that an animated video is just as effective in improving your natural referencing? Displaying a motion design video on your website gives you a greater chance of being visible in the first search engine results. 50 times more likely to rank on page 1 of Google, to be precise!
To understand just how important it is to rely on motion design to grow your brand through social networks, it’s useful to understand the psychology of users. In a world where millions of new pieces of content flood the web every day, users have no time to waste. Want to get a message across? Be punchy and set your social networks alight! And there’s nothing better than a motion design video that engages the viewer from the very first second… Not to mention the fact that a post containing a video is viewed and shared twice as often. Finally, don’t lose sight of the fact that animated videos are the best way to appeal to young people. 80% of them watch videos while only 20% say they read the content…
Yes, without a doubt! An effective digital marketing strategy rests on several pillars:
What these 5 pillars have in common are SEO copywriting and motion design videos. By using these two means of communication simultaneously, you will multiply your chances of making yourself known, standing out from the competition, winning over your audience, raising awareness of your brand among an increasingly younger public and boosting your company’s sales. More views, more shares, more conversions (90% conversion rate for a newsletter featuring a short motion design video)! Not using animated videos means missing out on a large part of a potential audience…
On social networks, on your website or for your marketing strategy, a video is the lifeblood of communication, and therefore of your company’s success. A tutorial, a 2D animation, a cartoon or 3D realistic effects? The most important thing is to be creative while staying consistent with your brand image. However, while motion design is an essential part of your digital marketing strategy, you can also use it for your internal communications. Looking for partnerships? Welcoming new employees? Presenting end-of-year results or objectives for the coming quarter? These are just some of the ways you can boost your company’s internal communications!
Have you thought about revitalising your online shop by using videos? To stand out from other e-commerce sites, you can score points by showing how to use certain products through a tutorial. This will always create more interaction with your audience. The ultimate aim, of course, is to encourage purchases. A visitor who discovers the products on your e-commerce site and how to use them via an animated tutorial would be more likely to buy them. Whether you want to increase your conversion rate, boost your online shop sales or appeal to an ever-growing audience, communicating with an animated video is an inevitable fact!
If you want to stand out from the competition and reach even more potential customers, raise your brand’s profile, give your company a modern, dynamic image, post viral content on social networks and boost your sales, aim for an innovative marketing strategy with animated video. You’ll also gain access to a younger audience, which is an undeniable win for the success of your 360° communication strategy! After all, they’re the ones who share the content they like the most, so needless to say, missing out on this target audience is a marketing mistake you don’t want to make if you want as many people as possible to discover your brand!
