Welcome to the world of the future! In this new era, artificial intelligence is everywhere – even when it comes to finding information on the web! GEO strategy (Generative Engine Optimization) is the next big thing to hit the Internet. Once again, we’re going to have to adapt in order to stay ahead of the game and carry on making our marketing strategy shine! After the reign of SEO and the rise of AEO (Answer Engine Optimization), a new form of competition is emerging in the little world of SEO: not only to be displayed on Google, but also in answers directly generated by generative AIs, such as ChatGPT or Gemini. Ready to jump on the GEO bandwagon and take on these new marketing challenges? Read on, you’ll love it!
Generative Engine Optimization means optimizing your content so that it is selected, interpreted and disseminated by AI response engines. Unlike traditional SEO, which aims to position a website on the first pages of Google results (SERPs), GEO targets AIs whose mission is to summarize content, such as the Google (Search Generative Experience), Open AI or Perplexity models.
Until now, the holy grail has been the constant quest to improve click-through rates. Today, to stand out from the crowd and implement a good GEO strategy, you’ll also need AI models to synthesize your content and present it to web users, who are hungry for information delivered ever more quickly. Clicking on links? Spend long minutes looking for information in blog posts? Thanks but.. No, thanks! With AI models, the rules of the game are changing, so it’s best to adapt as quickly as possible to avoid being left on the sidelines!
And to be quoted by the AIs, you’ll need to offer web content that’s indexable, authoritative, structured and… GEO optimized, of course!
Let’s dig a little deeper to find out how to implement a GEO strategy that will propel your content to the top of AI-generated summaries…
The fundamentals of a GEO strategy (Generative Engine Optimization):
Objective: feed generative AI
Preferred format: synthesized paragraphs, authoritative sources
Desired effect: mention and citation by a generative AI
Result: AI paragraph with source quote (your website!)
The fundamentals of an SEO strategy (Search Engine Optimization):
Objective: improve positioning on search pages
Preferred format: static site pages, blog articles, backlinks
Desired effect: to be present in the SERP
Result: get links pointing to your website in Google’s top positions
The fundamentals of an AEO (Answer Engine Optimization) strategy:
Objective: appear in featured snippets
Preferred format: concise answers, FAQs
Desired effect: immediate visibility thanks to direct response
Result: framed answers / FAQ
For 3 very specific reasons, which every marketing and digital communications professional should be aware of:
Implementing a GEO strategy means rethinking your content strategy in depth. It’s no longer enough to respond to the queries of Google’s users; you now need to feed the brains of AIs with clear, reliable data. To do this, you need to provide real added value, characterized by the following points:
You don’t have to throw away your SEO expertise, but if you want to continue to rank, you’ll need a fine-tuned mix of quality web copy, the technical optimization required by a well-executed GEO strategy and a dash of anticipation of AI models.
Here are the fundamentals not to be overlooked in optimizing your content for GEO today:
1. Create content with high added value
2. Structure your web content for AIs
3. Broaden your vocabulary
4. Take care with SEO copywriting and think “AI”!
5. Keep an active watch on AI tools
To make sure you don’t miss the GEO train, you need to :
GEO strategy is much more than just a trend… it’s the next logical step for SEO in the age of generative AI. And if you don’t get started right away, you’ll soon find yourself overtaken by marketing pros, always on the lookout for ways to improve their SEO on the web. Today, it’s imperative to adapt your content to these new standards.
At SEO-graphic production, our digital agency based in Mauritius, we create strategic content designed to be effective today… and visible tomorrow.
Whether it’s web copywriting, hybrid content, video editing or motion design, we’ll work with you to anticipate web changes and make your content shine on the web! Ready to integrate a good GEO strategy to stay in the SEO race?
