By 2025, according to the Cisco Annual Internet Report, video content will already account for 82% of global traffic. It’s high time to choose the best video editor to capture your prospects’ attention and convert them into customers. Exploiting the video channel to communicate with your audience has a cost, but it’s an investment that can pay off handsomely… In fact, 87% of marketing professionals praise video for its unbeatable ROI.
In this fiercely competitive environment, video quality makes all the difference to viewers, which is why it’s so important to carefully choose the right video editor, the artist who will turn your video project into a concentrate of emotions and also… a conversion machine!
A good video editing professional doesn’t just assemble dailies one after the other – anyone can do that! No, a professional of the industry builds a unique, immersive visual experience. The role of the video is to take the viewer where you want them to go, to trigger emotions in them, so that they adhere to your brand or buy if that’s the objective of your audiovisual creation. Before they can reach this immersive stage, they need to master :
According to a 2023 Brightcove study, 68% of users abandon a video if the quality isn’t up to scratch, so to create a video that will make a lasting impression, be uncompromising about quality with your video editing professional.
A good video editing provider is a technician, but he’s also an artist, putting his mastery of technique at the service of his art: telling a story. The aim of every video project is to convey an emotion, to strengthen the connection between a brand and its audience.
In fact, according to a 2023 Adobe study, video ads that tell an emotionally-charged story boost engagement rates by 30%… If you want your video creation project to bring a good ROI, that’s what you need to aim for and find: a video editing professional with a highly developed emotional sensitivity and artistic fiber.
“Editing is the musical setting of emotion. It’s where the film comes to life.” Martin Scorsese.
There’s no doubt about it, the video editor you need must be able to transform rushes into a captivating, gripping and unique experience.
Impeccable technique and heightened sensitivity are just some of the assets that a good audiovisual service provider must possess, but that’s not all… What is your primary objective in embarking on the video creation project? Seduce your prospects and convert, right? To achieve this, the video editing professional you choose must serve your business objectives:
The idea? That your video editor is performance-marketing oriented. They need to know what resonates with your audience. As you can see, if your service provider doesn’t have a well-developed marketing flair, you run the risk of missing out on your objective, so be vigilant on this point when choosing the video editing professional you’re going to work with.
You have an objective: to post your video on a specific date, before the launch of your latest product (this is an example). Your video editor must be able to deliver his work on the predefined date. Beware of those who overload themselves with work and are unable to meet their commitments! This type of professional is to be avoided, at the risk of nipping the success of your project in the bud. Yes, but how can you be sure that deadlines will be met? You can look for testimonials on their website, but how do you know if they’re genuine?
You have to rely on your gut feeling. First of all, if you feel that the professional you’ve chosen isn’t listening to you attentively during your appointments, it’s best to find another one. If communication doesn’t flow smoothly, you’re likely to run into a lot of misunderstandings, which will, at the very least, slow down the completion of your video project.
Second important point: costs. The budget for video editing can easily soar… The challenge? Finding the right balance between quality and cost. And that’s where outsourcing comes into its own…
Choosing to work with a video editor based in Mauritius is a solution to be seriously considered if you want to start creating videos, while keeping your budget under control.
At SEO-graphic production, we offer:
By relying on our indisputable technical skills, innate artistic flair, boundless creative capacity, sharp marketing vision, faultless responsiveness and optimized costs, you can be sure of creating video content that will have an impact on your audience.
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