In 2025, it will be impossible to create a high-impact communications strategy without including motion design video! Conversion, commitment, visibility… Success is sure to follow, provided certain basic rules are complied with. But before we explain what they are, it’s important to consider a few figures that will immediately make you want to create this type of video to promote your brand.
According to Unbounce, landing pages containing an animated video increase their conversion rate by around 80%. Also, a web page including a video is 53% more likely to be selected to appear on Google’s results first page. So what do the figures say about engagement? This latest statistic will surely convince you: on social networks, motion design videos are shared 12 times more than other content. To uncover the mysteries of motion design, take a closer look at our ultimate FAQ!
Also known as animated video, motion design is 100% graphically driven. The idea behind motion design is to animate graphic elements (texts, characters, pictograms, illustrations, etc.) to get a message over to the audience. Motion design is ideal for revitalizing a brand, presenting a product or service, or explaining a concept.
It all depends on your requirements. How long will your video be? What design style are you going for? However, for a 60- to 90-second video, you should allow between 3 and 5 weeks, taking into account all stages of production (brief, script, storyboard, animation, voice, sound design).
Once again, it all depends on what you want! Do you want to create a 30-second video, a 90-second video? With or without sound design? Do you want to add voice-overs? Are there any characters to animate? Each quotation depends on the customer’s wishes, but if you still want a price range, expect to pay between 1,000 and 5,000 euros on average.
It’s simple: you can broadcast it wherever you like, depending on your communication targets. On your landing page to reach the first page of Google search results more quickly, on the YouTube platform, on your social networks, on your sales brochures, in your e-mails… Everything is possible, provided you adjust the format (vertical, horizontal or square) to the distribution channel.
The video format must be perfectly adapted to the platform on which it will be broadcast. For YouTube, the preferred format should be horizontal, long and structured, ideally in 16:9. And for optimal duration, take inspiration from what’s being done on the platform! For explanatory videos, tutorials or animated storytelling, opt for videos between 2 and 10 minutes! The first 10 seconds must be impactful to ensure a high viewing time. A video that’s watched all the way through (or most of the way through) is excellent for your channel’s SEO.
For Insta, aim for a vertical format that’s short and to the point. The 9:16 format is ideal for Reels and Stories. Video duration should be between 15 and 60 seconds for maximum impact. Choose fast-paced animations and try to impact your audience from the very first frame. On Instagram, the idea is to grab attention, so be punchy from the start!
To post an animated video on the LinkedIn platform, you’ll need to opt for a message and format containing a much more professional approach. The preferred format is square or horizontal and informative. Opt for subtitled videos and a professional tone. The idea is to expand your professional network and attract customers by reinforcing your image as an expert. Video length can be between 30 and 90 seconds.
For Tik Tok, you need to be dynamic. The content has to make an immediate impact on your audience. The format to remember is vertical, very short (between 8 and 30 seconds) and rhythmic. On this platform, you need to focus on creativity above all else. Whether you use humor, surprise or trends, don’t forget that your objective on Tik Tok is to generate maximum engagement from your audience.
Famous brands use motion graphics to extend their branding, promote their products and reach a wider audience. With “Swoosh”, Nike presented its products in an original way to athletes and collectors alike. Thanks to this motion design, Nike has consolidated its image as a modern, avant-garde brand.
Ikea, the Swedish giant, also hit the mark by integrating motion design into its Ikea Place app, which allows customers to view furniture in augmented reality in their own living space. In the iconic colors of the Scandinavian brand, this graphic animation video is a real gem that has achieved its objective: to facilitate the purchasing process, while projecting an innovative image of the brand.
Samsung also opted for motion design to promote the technological features of its Neo QLED 8K TVs. Well done for Samsung, since this video reinforced the brand’s perception as avant-garde and at the cutting edge of technology.
In the end, you need to bear in mind that motion design sends a strong signal to your audience, and also helps to give your brand an innovative, cutting-edge image. Once you’ve decided who you want to reach, and what medium you want to broadcast your motion design on, all you have to do is find the motion designer who will bring your ideas to life and make your brand known to as many people as possible!
If you too want to boost your conversion rate by integrating motion design video into your digital communications strategy, you’ve come to the right place! Do you have a project in mind? Would you like to know our rates?
