Have you just launched your website? Congratulations! It’s a great start for your business… Especially if you implement the right SEO strategies to rank on the first page of Google! Is that your goal? Then you’re going to love this article…
In terms of SEO, things are changing fast, so if you want to achieve your web visibility goals, you need to consider what’s new in 2025! AI overviews (not yet available in France, but coming soon), vocal search… things have been moving fast lately! Are you ready to jump on the bandwagon and be on the first page of Google within 12 months? This article gives you the 8 SEO strategies you need to put in place to reach your web visibility goal!
An AI Overview is an AI-created summary that appears on the first page of results, just before organic links. Introduced in many European countries, AI Overviews are capturing all the attention to the cost of websites that have struggled to make it onto Google’s front page.
According to BrightEdge (2024), 60% of SEO traffic could be hit by these Overviews by the end of 2025. That’s going to hurt those who fail to take this information into account! So, in 2025, for a bankable SEO strategy, we’re no longer just aiming to position ourselves in the top three, we’re moving up a gear and deciding to appear in AI summaries! But how?
That’s right! In 2025, we’re crossing borders and driving more traffic to our websites with multilingual content. French, English, Spanish, German, Italian or Mandarin, the choice is yours! The idea? Maximize traffic to your site! What’s more, it opens the door to new markets, depending on your activity. And there’s no better way to boost your organic SEO strategy!
Imagine you’ve got a multilingual site in 3 languages, and publish two blog posts in their original language per week… Once these posts are translated, that’s 6 posts per week, or around 24 new content posts per month, or 288 blog posts per year!
Tip: Translators like Deepl are great, but they require human post-production. And don’t forget to check the relevance of your keywords in the translated language before publishing!
According to Google, 27% of mobile users use voice search – that’s more than one in 4! And how do you think these users approach Google? By asking questions, of course! So, for a successful SEO strategy, you’ll need to structure your pages around frequently asked questions.
The ultimate goal? Occupy Featured Snippets to the max, and be chosen as the voice answer by AI assistants!
How do you get there? Quite simply!
First of all, what is EEAT? It’s an acronym for Expertise, Experience, Authoritativeness and Trustworthiness. In other words, these are the quality criteria that Google uses to rate you… and therefore to position you. So how do you strengthen your EEAT and win over Google? Follow our guide to the SEO strategies you need to implement in 2025!
Experience: The author must demonstrate experience in his or her field.
How? Case studies, testimonials based on real-life experience, etc.
Expertise: The content of your site must demonstrate your mastery of the subject matter.
How? Publish qualitative articles. Quote figures and sourced data
Authoritativeness: The site must become a reference
How? Get backlinks from relevant sites in your field. Invest in social networks
Trustworthiness: Information must be verified and published on a totally secure site
How? Create an “about” page on your site to introduce yourself, publish customer reviews (and not fake testimonials signed with a simple first name, for pity’s sake!), mention your privacy policy
The ultimate goal of all these SEO strategies version 2025? Once again, to be selected by AI to place you in Google’s Voice Answers or AI Overviews…
SEO Strategy 5: Harness long-tail keywords!Are you aiming for short keywords to get you on the front page of Google within the next 12 months? You’ll be disappointed! To reach your goal of visibility on the web, rely instead on long-tail keywords!
For example, rather than: “SEO strategies”, opt for “How to improve the SEO of a multilingual site in 2025?” Much less competitive, thus with much more achievable potential results !
Do you need formal proof? According to a 2024 Ahrefs study, long-tail searches account for 92% of all Google searches! (No, I didn’t forget a comma!)
Tip: Use Semrush or AnswerThePublic to hit the bull’s-eye and reach your core target audience! And remember: Less competition and better click-through rates equal better conversion!
Your site’s loading speed is essential to good SEO strategies! Google highlights sites that load at Buzz Lightning speed, so give it what it wants! On mobile, Google favors sites that load in under 2.5 seconds! Put your site to the test, and if it doesn’t, rectify the situation as quickly as possible!
Good to know: every extra second it takes to load a site results in a 20% drop in the conversion rate (Think with Google, 2024 data)!
So as not to discourage your prospects, make sure your site is responsive (adapted to cell phones) and that your content (images and videos) is as light as a feather.
What’s the bounce rate? It’s the number of people who land on your site and leave as quickly as Buzz Lightyear… And that’s not good for the success of your SEO strategies in 2025!
To reduce this bounce rate, you’ll need to create (if you haven’t already) opportunities for micro-conversions through quizzes, file downloads and video playback.
All these tricks are excellent ways of keeping your prospects on your site for as long as possible… Note that, according to Databox, sites with micro-conversions on 50% of their pages note an improvement of almost 32% in their organic referencing. You’ve got it: implementing the best SEO strategies in 2025 means innovating!
As we saw in the paragraph above, hybrid content is excellent for reducing bounce rates, but that’s not all! According to Semrush Content Trends (2025), content using at least two distinct formats achieves a 34% higher engagement rate. That’s right… It also boosts conversion rates!
Users love :
So don’t let them look elsewhere for what they might find on your website… Give them what they want! Be creative and modern in your organic SEO strategy, and don’t forget that, by appealing to your users, you’re also appealing to Google. If you want to be part of this virtuous circle and see your site positioned on the first page of Google within 12 months, don’t skimp on originality and multiply the types of content!
By 2025, websites that aren’t responsive, present only random text or are too slow will quickly be consigned to the abyss of Google pages. Good news, however! By rigorously applying the 8 SEO strategies outlined throughout this (long) article, even a young or neglected site can aim for and reach the first page of Google within 12 months. So, are you up for the challenge?
