In the age of digital communication, it’s impossible to shine on social networks without animated videos! That’s all very well… but how do you choose which motion design agency to work with from all the competing agencies? Well, to be honest, it all depends on what you’re looking for! Are you looking to strengthen your branding, capture attention or target a new audience? Whatever your communication strategy and objectives are, with motion design you’ve got it all right! But before you can post a viral motion design on your networks, you need to take the first step in the visual creation process by choosing the motion design agency that will turn your ideas into an animated video!
It’s so simple! All you have to do is analyse the type of content that grabs your attention the most. And video wins the race hands down, far ahead of text! And if you’re one of those people who like to take the time to read long, well-documented articles, you should know that video is now the number 1 marketing tool in a modern, effective communications strategy.
Need to be convinced? According to Wyzowl, nearly 89% of companies already use video to communicate with their prospects. Still in doubt? OptinMonster is positive: a brand that uses video marketing attracts 66% more leads per year.
Whatever the product or service you sell, whatever your professional field, an animated video with a polished look and a powerful message will have an impact on your audience. The idea? For your video to be seen, shared and liked by as many people as possible…
While content combining text and visuals is reassuring for prospects and excellent for your SEO, video allows you to generate 1200% more shares (source Hubspot).Now, don’t look for a mistake in this figure, because there isn’t one… So, are you ready to call in a motion design agency to propel your brand image ever higher?
Working with a motion design agency isn’t just about creating a visual: it’s about working hand in hand with a creative team who will get a powerful message across to your audience, while building awareness of your brand. Here are 5 criteria to consider before embarking on the production of a motion design video:
A motion designer is an artist. Like a painter or a film director, they have their own style. So you need to make sure that you like his or her general style (even if a professional knows how to adapt to the demands of his or her clients), but also pay attention to :
Storytelling is the basis of any successful motion design. And to bring the scenes you have in mind to life, a motion design agency will start by drawing up an in-depth strategic brief.
This is the time to explain everything you have in mind down to the last detail! Aesthetics are all very well, but coupled with a formidable marketing strategy, it’s even better! The creative agency must also understand:
Storytelling and briefing are the essential steps in producing a motion design, so don’t skip this stage (or at least take the time!). And beware of service providers who want to rush through the stages, at the risk of heading off in the wrong direction very quickly!
The production of a motion design involves many choices. Script, storyboard, animation style, character aesthetics, voice-over, sound design… You will need to be in regular contact with your motion design agency to validate, correct and rectify throughout the creative process. And to do this, faultless communication is essential. To make sure you don’t miss your casting, ask yourself these questions before signing up with a creative agency:
If you’re looking for a 5-legged sheep, you’ll still be looking tomorrow! In other words, if you’re looking for an original motion design that respects the codes and intentions of your branding, but is also original and impactful at a trivial price, you’re in for a big disappointment!
The cheapest is rarely the most profitable, because remember the primary objective: to produce a motion design that performs and converts! Paying 30% less because you use an offshore motion design agency is justifiable, but paying 10 times less than traditional European rates is probably not!
Certain mistakes can be fatal to your project. To give yourself the best chance of creating a buzz with your animated video, keep these 3 points in mind:
1. Don’t buy a price. It’s true that motion design prices can soar, depending on the project and the motion design agency you choose. But don’t forget that you’re investing in lasting content, so make quality your top priority! Your image is at stake…
2.Don’t neglect the brief phase. A motion designer is not clairvoyant. He doesn’t know what you have in mind (for those who have a very fixed idea of their visual project). If certain details are unclear, your motion designer will have lots of questions for you, so make yourself available. You’re the conductor of the orchestra, so be there! You need to be involved from the outset to avoid getting sidetracked.
3. Test your human compatibility. You’re going to have to communicate throughout the project, so a good feeling counts! If you get the feeling that your motion designer isn’t taking your comments into consideration, isn’t listening to you carefully or isn’t making suggestions that fit in with your branding, then move on! He or she may be a good designer, but you’ll have a hard time understanding each other. Rely on a team that listens, is proactive and friendly… That’ll make all the difference!
Are you convinced that you need to incorporate motion design into your marketing strategy? You’re absolutely right if you want to stay ahead of the competition… And what’s more, you now have all the information you need to choose the right motion design agency!
Want to see your projects come to life? Get in touch with William, multimedia designer at SEO-graphic production, our creative offshore agency in Mauritius!
