SEO (Search Engine Optimization) needs no introduction for any entrepreneur looking to maximize sales, establish their brand and, above all, rank on the first page of search engines. However, a brief definition is in order to enhance the knowledge (and understanding) of newcomers to this article. In a few simple words, SEO (also known as ‘natural referencing’) is the set of editorial and visual techniques that enable your website to be considered by the search engine as a reference in the field. The idea is that visitors will visit your site and stay for a while, thanks to the relevant and innovative information they will find there. You get two for the price of one when you win over both the search engine and your visitors… And the reward will be commensurate with all the effort you put into achieving your visibility objective. More traffic, a bigger audience, a higher conversion rate and, of course, more sales… what more could you ask for?
All you need to do is ask yourself the following question: ‘How do I present my brand values and products and services my company sells?’ You could also ask yourself, ‘How do I communicate effectively?’ And when you ask yourself these simple questions, the answers are obvious! You need to use the SEO copywriting and video combo. Put like that, it may sound simple and accessible, but for optimal results from your communication strategy, you’re going to have to follow some rules! If you think that a few explanatory lines, long catch-all articles produced by artificial intelligence or even a basic video will lead you to success, you’re barking up the wrong tree! To get the results you’re looking for, you’ll need to subtly combine SEO-friendly copywriting and high-quality animated videos with a modern, engaging design to win over search engines and web users alike!
If you think that you’ll reach your objectives by stuffing your text full of keywords or that artificial intelligence can do 100% of the work for you, it’s important that you continue reading this article, because that’s not how you’ll reach your target audience. If 10 years ago (and even then!) it was enough to get in the good graces of the search engines, today the rules and practices of SEO copywriting have changed… Here’s what you need to do today to create optimised content that will enable you to reach your target audience:
To understand how video can help boost your SEO and get you in front of an ever-growing audience, you need to start by knowing what the different types of videos are and which platforms are they intended for.
Here’s a brief summary to help you better understand the extent of video’s powers on your brand’s SEO:
There are several types of videos that can be used to convince your audience. While a certain type of video, such as ‘behind the scenes’ videos or testimonials and thank-you videos, require filmed footage, most other videos can be produced using motion design. Short, from a few seconds to 2 minutes, depending on the information to be disseminated, the animated video hits the bull’s eye every time! Broadcast on your website or social networks, it’s guaranteed to catch the eye of new prospects!
Motion design refers to animated video. The idea is to create moving visual content (motion) with the aim of informing your audience in a powerful way.
Using a number of techniques, motion design allows you to create unique content while boosting your natural search engine optimisation (SEO).
As you can see, by using all these techniques, motion design makes it possible to create unique and engaging content to maximise your audience’s loyalty.
To begin with, I’d like to answer the question you’ve been asking yourself: ‘What is SEOV? SEOV is simply the set of techniques you need to put in place to ensure that your video is well referenced, with the aim of attracting a wider audience. Here’s what you need to pay attention to to make your video content go viral!
To ensure that your video content is properly referenced, it’s essential to check your loading speed. If your video takes a long time to start up, you can be sure that few prospects will see it… By the time it loads, users will have moved on to something else! That’s why it’s vital for your video’s SEO to ensure that it loads at lightning speed. As you can see, you need to pay attention to the overall loading time of your site! Go to google page speed and test your speed! If your score is less than 49/100, tell yourself that this is not good for your SEO strategy and fix the problem as quickly as possible!
Finally, don’t forget to take particular care when choosing the thumbnail. Bear in mind that this is the image that will drive people to want to click or not! Think of the thumbnail as a shop window. It needs to be attractive, arouse desire and give an idea of what the viewer will discover inside… Pay attention to the image weight (72 dpi), formats (jpg or png) and right sizes (between 160px90p and 1920×1080).
Metadata is essential for a formidable SEO strategy, but what is it actually used for? Metadata is used to communicate information about the content of your video to search engine crawlers. Users don’t see it, but it’s how your content is presented to them. Don’t neglect this stage. Create an explicit and attractive title and add some text to make sure the robots understand what your video is about.
Create a sitemap on your website to inform Google which videos it should highlight. Don’t be stingy with the information… The clearer your information, the more Google will consider that your videos should be highlighted. Don’t forget to register your sitemap in the Search Console.
Youtube ? TikTok? Instagram? Pinterest? Whatever your preferred social network, publishing short videos with viral content is an effective means of communication that you can’t do without! And to do this, as well as the content of your video, which must be attractive and contain key words relating to your subject, don’t neglect the description of your motion design video. You should also pay close attention to the title choice for your video (it should be self-explanatory and contain your keyword) and to your thumbnail. As you know, the more your video is viewed, posted, liked and commented on, the more the search engine will determine that your content is of interest to Internet users, which is the sine qua non for a successful SEO strategy. Last tip for better natural referencing: create chapter titles containing your keywords… By following all these tips, it’s impossible for your motion design video not to go viral!
