Who hasn’t dreamt, in the depths of winter, of finding themselves on the warm sands of a tropical island? And how many people are influenced by travel video editing when choosing the location for their next holiday? According to Google, over 60%! While many tour operators promote their holidays and destinations with attractive texts and appealing photos, few opt for video editing… And yet! Texts can provide the reader with perfect information about the places to discover, the country’s culture and the best time to go there, but what could be better than a video clip to spark the emotions of travellers in search of their next travel destination?
For a travel video editing to convince viewers to choose a particular destination for their next holiday, it needs to create desire… Compiling beautiful images, choosing pretty music and showcasing the destination’s key places won’t be enough to make people fall in love with it! And yet that’s what tour operators are looking for: inspire desire in order to sell a travel destination or a specific travel package. To achieve this, you need to tell a story, which will create an immediate craze for a destination, carrying viewers away by taking them into a unique experience. And there’s nothing better than storytelling!
For your travel video to achieve its objective, you’ll need to create a story that’s intoxicating, exciting and unique. Viewers must have the feeling that their destination is perfectly fit for them and in line with their expectations. To achieve this, you’ll need to take into account the following 5 aspects to make your promotional travel video the highlight that will win over your viewers:
There’s a fine line between immersion and the emotion your video clip should generate in viewers looking for their next holiday destination. And it’s true that these two objectives sometimes overlap! Now that you know how to create the immersion you need to be able to sell a travel destination, it’s important to have a closer look at the emotion your promotional video provokes in the viewer… To better understand what type of emotion we’re talking about, remember the last time a video brought tears to your eyes… It wasn’t sadness you felt, it was an intense emotion of joy, freedom, lightness or a desire for adventure. It was an emotion that was unique to you, an emotion that swept away your reality and the rush of your everyday life. For a successful travel video editing of a trip, you need to trigger this type of emotion in the viewer. To do this, don’t overlook the following points:
Video is a strategic tool for creating an irresistible desire to discover a travel destination. By combining immersive storytelling that conveys emotions, dynamic and modern editing techniques and optimised distribution that includes social networks, video is a highly effective tool for selling holidays.
Transforming simple images into attractive, compelling content is the key to turning your viewers into buyers. It’s a job that requires technical knowledge of video editing software, but it also calls for a developed artistic sensibility.
A professional video editor will pay attention to rhythm and transitions to create a balance that keeps the viewer’s interest throughout the video. They will also have to carefully choose the music and sound design to accompany the images in their promotional travel video. A good video editor will also work on colourimetry and visual effects to create a unique atmosphere for the viewer. Finally, he or she will include a subtle ‘call to action’ that will make the viewer want to act immediately. Integrating dynamic texts (motion design), will engage the viewer in the transition from dream (wanting to discover a destination) to reality (buying a trip).
Whether for tour operators, small travel agencies or tourist offices, there’s nothing like a video to sell holidays! While creating immersion and emotion in the viewer is the common objective of any travel video editing, there are several styles of video, each attracting a particular type of traveller:
Promotional travel videos: Popular with tourist offices, this type of video presents the most touristy places in the destination and the highlights (scenery, culture, gastronomy…) of the town or region. The video is usually accompanied by a direct advertising message.
Vlogs: To appeal to an increasingly young audience, travel vlogs posted by influencers are becoming a big hit on YouTube. Whether to discover a hotel establishment or the activities on offer at a destination, many travellers watch these types of travel video editing before booking their holiday.
Timelapses: This type of “accelerated” video is dynamic and modern. Ideal for presenting a day (from sunrise to sunset) in a specific place (whether it’s an animal park in Tanzania, New York City or the site of Angkor Wat), it draws the traveller in for total immersion.
Real videos and shorts for social networks: These short videos (up to 90 seconds) are ideal for developing your brand on Instagram and TikTok. Young people (who also represent the most numerous users of these social networks) are fond of videos. They’re also used to switching from one piece of content to another… So for a travel video clip to post on Instagram, choose a strong message, produced by SEO-graphic production!
Although many companies want to sell their travel destinations using videos, many of them don’t have a dedicated employee… Lack of staff, lack of skills, lack of time… Often, this type of communication project falls by the wayside or remains in the background, and what a shame! Video sells, much more than text and photos. While a nice text article about a destination can help you discover a few points about its history and culture, the places to visit, the sights not to miss and the ideal time of year to plan your trip, this nice article will never provoke the same emotion as a well-crafted video.
Calling on a professional video editor in Mauritius will ensure :
Going the video route to increase travel sales is a great idea and, above all, a powerful marketing tool for tour operators, small local travel agencies, hotels and tourist offices, so why wait any longer to turn more and more prospects into customers?
Looking for your travel video editor in Mauritius? Look no further than the expertise of SEO-graphic production!
